This spring Cottrell Brewing Company asked me to complete the Perry’s Revenge project, and create a striking four pack for their striking beer. I realized that for me one of the most compelling aspects of the new Perry’s Revenge Ale is the story behind it. Cottrell’s owner and brewmaster, Charlie Buffum, actually discovered the wreck of the Revenge while diving just miles from the brewery. While the story of the wreck is intriguing, I figured the story of the brewmaster-turned-underwater-explorer was just as incredible. I decided to design an entirely typographic box, with a little blurb devoted to Charlie’s story. And it works! For a beer that has a lot beneath the surface with its back story (and its 8.5 alcohol percentage), the label effectively grabs you–and leaves something to be discovered.



